THE CITY IS CRAFTED GOODS" PLAYGROUND We make ‘Swiss Urban Active’: street ready bags designed with elite Swiss craftsmanship, top-grade materials, and a strong international sensibility. Sleek lines, simple and functional design, perfectly adaptable to the city and the outdoors. PERSONNEL Crafted Goods was founded in 2013 by Swiss entrepreneur Ralph Thoma and Vietnamese-born Swiss designer Thanh Hung Trinh. DESIGN Swiss industrial design with street sensibility lies at the heart of the Crafted Goods aesthetic – a uniquely Swiss take on the ‘city-ready’ approach. With expertise in photography and motion design, industrial design and videography, acclaimed design chief Thanh Trinh creates collections based on a credo where function defines the bag’s overall look and feel. The result is elite, functional carry goods – what we call ‘Swiss Classic Tech’ – smart, sleek and urban active, ready for every purpose: from street, to C-Suite, to the mountain and beyond.