Magazine B Issue No. 6 explores Lush, the handmade cosmetics company known for its fresh ingredients, distinctive retail environments and outspoken approach to ethical business.
DESCRIPTION
Founded in 1994, Lush draws inspiration from colourful food markets to create an energetic and sensory shopping experience. Its shops are defined by vibrant displays, expressive fragrances and products designed to feel fresh, approachable and different from conventional packaged cosmetics.
This issue examines the people, principles and creative decisions behind the Lush brand. It considers the company’s approach to ingredient sourcing, handmade production, product presentation and campaigning, together with the ways these elements contribute to a recognizable global identity.
Presented through Magazine B’s distinctive combination of photography, interviews and editorial storytelling, this English-language edition offers an in-depth look at how Lush transformed everyday products such as soaps and shampoos into a lively and values-led retail experience.
FEATURES
Magazine B Issue No. 6
Featured brand: Lush
Explores Lush’s history, products and brand philosophy
Examines fresh ingredients and handmade production
Covers ingredient sourcing and ethical campaigning
Looks at Lush’s distinctive sensory retail experience
