Magazine B Issue No. 19 explores Thule, the Swedish company recognized for its thoughtfully designed roof racks, cargo carriers and outdoor transport equipment.
DESCRIPTION
Founded in 1942 by Erik Thulin, Thule began as a fishing-tackle business before responding to the growth of Sweden’s automobile industry and the increasing popularity of outdoor recreation. The company subsequently helped develop the market for vehicle-mounted roof racks and equipment carriers.
This issue examines Thule’s history, product development and Scandinavian design philosophy. It considers how the brand combines durability, safety and functional engineering with clean, understated styling to help people transport the equipment needed for active lifestyles.
Presented through Magazine B’s distinctive combination of photography, interviews and editorial storytelling, this English-language edition offers an in-depth look at the products, people and design principles behind one of Sweden’s best-known outdoor equipment brands.
FEATURES
Magazine B Issue No. 19
Featured brand: Thule
Explores Thule’s history and Swedish heritage
Examines roof racks and outdoor transport equipment
Covers functional engineering and Scandinavian design
Considers the relationship between automobiles and outdoor recreation
